A Note on Successful Business

A Note on Successful Business

February 1, 2021 Off By Alicia Hunt

Maximizing the potential of people and organizations is my passion. During the course of the past several years I have had the opportunity to serve as a management consultant and corporate trainer to hundreds of organizations worldwide. Working with these organizations in the areas of leadership development, strategic planning, and performance improvement, I have been afforded a unique perspective of how companies in many distinct industries operate. What I have found is that regardless of the size of the organization, from small “ma and pa shops” to multi-national corporations, there are specific characteristics that clearly differentiate “Great” companies.

Great companies go through a systematic development process to build greatness. This process is one that involves a clear vision of the potential, a sense of being one in purpose, good strategic thinking and planning, implementation of strategy, and also well designed methods of evaluating performance. In order for these elements to positively influence any company, each must be performed by the “right people.”

The first and most important factor in successful companies is the existence of a clear, vivid, and compelling vision of exactly where the organization is headed. A vision that tells employees throughout the organization why they are coming to work, what they are working towards, and how it will look and feel once they achieve the vision. A vision that gets everyone excited about coming to work and contributing to the success of the organization and also shows the personal benefits of attaining corporate excellence.

What I am not talking about is some hollow “Vision Statement” handed down from the top. We have all seen the impressive looking engraved plaques that read: “The Acme Company will be the global leader in blah, blah, blah…” These are usually hung in every office in the company and are included in every piece of company collateral, yet if you ask employees to tell you how it impacts their daily job, you are likely to hear crickets chirping in an awkward moment of silence. A great vision is one that is mutually created and implemented by the people who will do the actual work to make it happen.